Virtue ColorKick Illuminating Mask is a nourishing, hue-enhancing mask that adds radiance and maintains color vibrancy without drying out hair. This mask is designed to protect and maintain hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out. Promises KEPT. Results DELIVERED. Hair HEALED. 94% of women immediately felt their hair was healthier and shinier 92% felt their hair color looked more luminous and didn’t fade as quickly after 2 weeks 98% felt their hair color looked brighter after 4 weeks 100% said this mask keeps hair color more true between colorings
After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2 - 3 minutes. Rinse well. USAGE 1-2x per week in place of regular conditioner TEXTURE A silky, creamy mask in a naturally tinted soft violet shade that glides onto hair.
