The second fragrance by Moschino under the creative director Jeremy Scott, the first one being Toy from 2014 launched in October 2015 under the name Moschino Fresh Couture, inspired by the spring 2016 fashion collection. The concept for this fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious the juice of a luxury brand’s fragrance. Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious and haute couture, creates the ultimate dichotomy of high and low. What could be more Moschino than that. A surprising and ironic product, Fresh Couture fragrance plays with fresh and joyful accents.
