This best-in-class drying technology is the greatest ever offered by Hot Tools® Professional. It is the answer to control frizz and the beginning of shiny, manageable hair. This ionic dryer uses DIRECT ION TECHNOLOGY™, which injects a high volume of ions directly into the air stream, and breaks apart water molecules for faster drying. With this amazing feature, ionic output can be adjusted according to your hair type and humidity conditions to control hair volume and increase shine.PROFESSIONAL FEATURES: •Direct ION Technology™ - Ions for faster drying, increased softness, shine and reduced frizz •1875 Watts with powerful airflow for faster styling •Removable End Cap for easy filter cleaning, longer motor lift •Cool Shot for setting the style •Turbo Control for faster drying •Heat / Speed Settings for all hair types and textures •Variable Ion Settings to control volume and increase shine •Lightweight only 14.4 oz. •Attachments: Concentrator & Diffuser •Soft Touch finish provides comfortable grip •Non-Slip Side Bumper •Hanging Ring /Cord Guard •9 ft. Professional Cord •ALCI Safety Plug •Lifetime Warranty Note that wattage of this appliance may vary depending on the location of use.