Flora by Gucci was launched in 2009. The nose behind this fragrance is Firmenich. Gucci Flora is the utterly feminine, deeply sensual fragrance for women inspired by Gucci’s iconic Flora Pattern. The fragrance is characterized by contrasts and is for the classic, modern Gucci woman who has a youthful, feminine spirit. Flora by Gucci is an exceptional year-round fragrance that is made for women who appreciate a light scent. This classic feminine fragrance that is best-suited for daytime wear.